In my previous post, I referenced ESPN The Magazine's 7th annual ranking of all 122 professional franchises in the United States. The Kings ranked near the bottom at 117th.
I also polled everyone on which area needed the most attention and Bang for the Buck and Affordability were the biggest issues with those that responded. Ironically I share season tickets for the Angels who finished number 1 in this annual report and the areas that they really excel in are Bang for the Buck, Affordability, guest relations, and the overall experience.
In sharing what the Angels have done there are maybe some easy ways for the Kings to improve as well. When Arte Moreno purchased the Angels one of the first things he did was reduce Beer Prices--forever. This created a huge buzz across the fanbase. The next thing he did was come up with a ton of promotions. By allowing outside advertisers to come in and promote their logos, give-away items are a staple at almost every game. He also targeted families that could not typically afford to attend a game with his 4 for $40 program. 4 tickets, 4 hot dogs, 4 drinks and popcorn.
Like the Maloofs, Arte is visible at all the games. Unlike the Maloofs, Arte sits in all parts of the stadium and interacts with the fans. As a result he is more in tune with what the fans want. While the Angels have always had the "Fun Zone" an interactive experience for kids to play, get their faces painted and do kids stuff, as well as the Friday nights Fireworks, Arte has better promoted them and it continues to be a vehicle to drive attendance with families.
Concessions are always accessible from your seat and the quality and selection seems to remain above average from what I have experienced at other venues.
Overall, going to an Angels game is a great experience and if the Kings improved the value and made the going to the game more enjoyable while being more affordable more Kings fans would attend games.
The results are obvious. Angels attendance improved 750,000 in Arte's first full year. Arte continues to be a league leader in attendance based on his approach to make the game affordable to most, and enjoyable to all.