At the end of the day, you get what you pay for. Phil Jackson commands $12 million because he delivers the goods. Great players win games, but great coaches win championships. It is with that in mind that I scratch my head at two recent coaching hires in particular.

Case 1: The Phoenix Suns. You're talking about making a championship run, even acquire the top-dollar contract of Shaquille O'Neal to show you're serious, and then you sign first Terry Porter and then Alvin Gentry to lead the way. Both are nice guys, don't get me wrong, but you don't get a championship-caliber coach for $2 million a year.

Case 2: The Sacramento Kings. The Maloofs are serious about winning, have issued a mandate that the team will compete for a playoff spot in 2009-10 or heads will roll . . .and then you take the lowest bidder in your coaching search. They tried to rush Rambis into taking the position, though offering only $1.5 million, and quickly signed Paul Westphal when he offered to sign for less. Westphal is now the lowest-paid coach in the league and he's expected to take a lottery team and make them a playoff contender.