There are a couple of other sides to this card. The first is an unfortunate consequence of supply and demand. A professional basketball team, even a really bad one, is a hot commodity. So, if support for a team does dwindle, said team can just pack their bags and move to greener pastures, even if the dwindling support is completely justified by a crappy product. It happened in Seattle, and it now appears to be happening in Sacramento. In those situations, the choice is very different. Instead of "I am choosing not to support this team right now because they haven't done a good job creating a good product", small market fans are left with "I am choosing to potentially lose the ability to support this team forever because they haven't done a good job creating a good product."