KINGS HOME VENUE TO BECOME SLEEP TRAIN ARENA SACRAMENTO, CALIF., Oct. 15, 2012 -- The Sacramento Kings and Sleep Train Mattress Centers today announced a new, multi-year strategic marketing partnership to include venue naming rights for the Sacramento Kings home arena, host to hundreds of events annually—headlined by NBA basketball, high-profile concerts, family-themed shows and cultural experiences. "On behalf of the entire Sacramento Kings organization, we are thrilled to partner with Sleep Train," said Kings President of Business Operations Matina Kolokotronis. "We're particularly excited to align with a locally owned company built on 27 years of customer satisfaction, a stellar reputation among consumers and business leaders, and an unwavering commitment to community involvement."