The Kings apparently are a high-profile customer of a marketing automation company called Eloqua, now acquired by Oracle. Marketing automation software helps simplify understanding how marketing efforts (websites, emails, ads) lead to sales, most likely ticket sales in the case of the Kings.
Interesting that they can be on the cutting edge of enterprise tech and afford to pay a per-seat license for this cloud software but can let the team shop website go down for days.
Alternative theory: Larry Ellison, CEO of Oracle, wants to get a better look at Kings sales financials in case he wants to make a bid and move the Kings to San Jose.
Now, if only basketball operations could follow the lead and use advanced bball stats analytics.