FanShot

Rebranding of the Palms has turned Magliarditi into a quick-change artist

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Found this article on how the Maloofs are being phased out at the Palms at least in terms of their name with the branding. "Another nod to the hotel’s history is more obvious: the marquee reading "A Maloof Family Resort," on the sign facing Flamingo Road. The family name will be edited out as new resort signs are installed next year." "The removal of the Maloof name is a simple case of evolution, he said." "That’s only because we’re trying to change the brand and brand image of the property," Magliarditi said. "Listen, a lot of locals have a direct connection to the Maloof brand, and know that George is still around the building. But the fact is, we’re trying to get a much further outreach and trying to push the Palms brand. Obviously, that’s what we’re selling, right?"

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