This was reported a few days ago... http://insidebiz.com/news/virginia-beach-fit-kings "Virginia Beach-based Meridian Group, a marketing communications firm, is expected to handle the public relations for the announcement." Do a Whois on the sites vbkings.com and virginiabeachkings.com and take a wild guess who the registrant is. http://www.whois.com/whois/virginiabeachkings.com Registrant: The Meridian Group 448 Viking Drive, Suite 100 Virginia Beach, VA 23452 US Domain Name: VIRGINIABEACHKINGS.COM Domain Name: VIRGINIABEACHKINGS.COM Registrar: NETWORK SOLUTIONS, LLC. Whois Server: whois.networksolutions.com Referral URL: http://www.networksolutions.com/en_US/ Name Server: NS51.WORLDNIC.COM Name Server: NS52.WORLDNIC.COM Status: clientTransferProhibited Updated Date: 02-aug-2012 Creation Date: 02-aug-2012 Expiration Date: 02-aug-2013 http://www.whois.com/whois/vbkings.com Registrant: The Meridian Group 448 Viking Drive, Suite 100 Virginia Beach, VA 23452 US Domain Name: VBKINGS.COM Domain Name: VBKINGS.COM Registrar: NETWORK SOLUTIONS, LLC. Whois Server: whois.networksolutions.com Referral URL: http://www.networksolutions.com/en_US/ Name Server: NS67.WORLDNIC.COM Name Server: NS68.WORLDNIC.COM Status: clientTransferProhibited Updated Date: 02-aug-2012 Creation Date: 02-aug-2012 Expiration Date: 02-aug-2013