We'll miss our old trusty High Emperor Orange Basketball that has carried us through the past six years and 10 months (!), but we embrace the future with His Lordship Sir Purple Basketball.
The important thing, however, is that His Lordship Sir Purple Basketball is simply the frosting of a giant delicious cake that is the next gen of Sactown Royalty and SB Nation.
To explain what I'm talking about, here's a note from SB Nation founder Tyler Bleszinski.It's with great pleasure that I unveil the first step in the next evolution of Sactown Royalty. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for Sactown Royalty.
This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You'll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 320 plus sites. You can browse through all the new logos on a special page we put together at sbnation.com/united.
Our commitment to passionately follow our sports will never end. It's what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we're setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.
GET STOKED, Y'ALL. And please welcome His Lordship Sir Purple Basketball to the team.