In April, the Sacramento Convention and Visitors Bureau (SCVB) demonstrated their commitment to keeping the Kings in Sacramento by producing and running a :30 commercial spot titled, "THIS IS OUR TEAM." The video ran every five minutes, for 72 hours in Times Square during the NBA board of governors meeting.
In celebration of the NBA's decision to keep the Kings in Sacramento, and on the heels of the announcement that the team was sold to the local ownership group and Vivek Ranadive, the SCVB has updated the commercial spot. This new version is currently running at the Sacramento International Airport, and it's AWESOME. I'll bet you $5 you can't watch it without having an involuntary (or totally voluntary...whatevs) fist pumping episode.
(And, in case you missed it, here's the video that ran in Times Square back in April)