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Up Close With The Sacramento Kings New Court

We got a chance to check out the Kings new court design and it's awesome!

About a month ago, the Kings announced they would be unveiling a brand new court design for the 2014-2015 season. A few short days later, Grantland released their NBA court design power rankings, containing a leaked rendering of the court that gave us our first real idea of what to expect.court design

Well the real deal was finally unveiled today, and Sactown Royalty was invited to be amongst the first media outlets to check out the new hardwood in person. I brought along a camera crew to chronicle my adventure and give you all an up close look at the court, while we asked Chief Marketing Officer, Ben Gumpert, some questions about the design/construction process. We also got him to reveal a few secrets about the kinds of surprises Kings fans can expect this season.

Huge thanks to the Kings for granting us this kind of access, and thanks to Ben Gumpert for having some fun with us today. And a special shoutout to a couple of ridiculously talented filmmakers, Curtis Corona and Ryan Gali, for helping us put this together as well. Hopefully we can do a lot more features like this in the future. If you'd like to see more of this kind of thing on the site... let us know.

A few additional notes:

  • The big changes you'll notice this season are: The purple sidelines and baselines that surround the edges of the court. A much bolder and cleaner interpretation of the Kings primary logo at center court. The Kings secondary crown logo on each end. And the phrase, "Sacramento Proud," painted along the sideline at center court.
  • That leaked Grantland image shows two logos, one on either side of the half court line, designed to commemorate the team’s 30th season in Sacramento. You'll notice that these were not on the court when I toured it. The Kings published a blog post today indicating that these logos would only be added to the court, "for select contests."
  • If you recall, the old center court logo had a brushed aluminum effect to make it look more metallic. It looked pretty decent on TV but it looked HORRIBLE up close. The new center court logo, while not a drastic departure from last season's, looks much cleaner. It's a huge improvement in my opinion.
  • I was a big fan of the black sidelines/baselines, and while I'm sad to see them go, the purple is growing on me. Some fans have clamored for a return of the red, white, and blue color scheme of old. Don't hold your breath guys. The purple has been FULLY embraced by new ownership. It's more than a color. It's symbolic of a movement and it's not going anywhere.
  • The court had only been assembled for the first time in the arena the night before our visit. They were still cleaning it when we arrived. Outside of the people who assembled and cleaned the court, we were the very first people to set foot on it. That's right... I stepped on the court before DeMarcus Cousins! But don't worry Boogie, I warmed it up for you.
  • Ben Gumpert made it clear that "Sacramento Proud" was going to be more than just a phrase we'd see printed on the sideline this year. The "Sacramento Proud" initiative and branding is about really embracing not only the team's history but also what it means to be a Sacramentan. I got the sense that "Sacramento Proud" would quickly become our rally cry. Something we could all identify with and be proud of.
  • It sounds like we're going to be seeing A LOT of Kings legends at various events this year. And not just the ones we're used to seeing around. I am stoked about the possibility of seeing Jason Williams again! I'm not sure why he hasn't been more connected to the team throughout the years, but I don't think I'm the only one who's been missing White Chocolate.
  • If you're interested in getting a closer look at the actual design and creation process, the Kings posted a time-lapse video of the court painting on their YouTube channel. It's pretty fascinating seeing the amount of work that goes into it. Check it out: