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The Kings are paying for fans to get tattoos of their new logo

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So, in a world full of ludicrous and insane acts, encouraging people to get tattoos of a freshly revealed logo might rank fairly high, right?

Apparently, the Sacramento Kings are doing just that.

Ouch! Plunging a needle full of ink into one's arm to show loyalty to a sporting team is a strong move!

Oh man, that's a lot of people with fresh ink in their blood streams.

#TattooTime indeed. Tattoos for everyone!

Let the (literal) branding begin!