The Sacramento Kings recently rebranded themselves. To celebrate, they had a big press conference, gave out free tattoos to fans, and made this video:
Now, the Kings have released a behind the scenes look at the making of that commercial.
Check it out:
So far, this roll out of the new logo has been very impressive. As the Kings move into their new arena, the organization is trending in a positive direction. Now if they could only find a coach.