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Behind the scenes of the Kings' new commercial

A very cool look at the making of the Kings' new brand-launch video.

The Sacramento Kings recently rebranded themselves. To celebrate, they had a big press conference, gave out free tattoos to fans, and made this video:

Now, the Kings have released a behind the scenes look at the making of that commercial.

Check it out:

So far, this roll out of the new logo has been very impressive. As the Kings move into their new arena, the organization is trending in a positive direction. Now if they could only find a coach.

(h/t Kings)