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Kings announce ‘In This Together’ initiative to support community during coronavirus pandemic

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The Kings are letting their community in Sacramento know that they’re not alone during this tough time through activism.

Miami Heat v Sacramento Kings Photo by Rocky Widner/NBAE via Getty Images

The Kings announced the campaign with a video narrated by Gary Gerould, the team’s radio voice. The video calls on Kings fans to stay resilient — something they’ve shown they can do since the team moved to Sacramento in 1985.

The Kings aren’t just asking, though — they’re giving, too.

In addition to the thousands of pounds of food they donated to the Sacramento Food Bank and Sacramento County Office of Education, the Kings will be hosting a blood-drive with Budweiser and Red Cross. Here is more information on the acts of “King-ness” that they’ve already organized, and what they have planned for the future:

To help keep your home team focused while schools are closed, our partner Xfinity has curated a library of free educational resources for all ages. We have also created fun coloring sheets and downloadable activities in partnership with First 5 California for our youngest Kings fans available for free at Kings.com/Together.

And we are going to expand on these community activities to include providing giveaways like signed Kings merchandise to local businesses that are providing essential services to the community.

The Kings will also be promoting at-home physical fitness with the help of their staff, and a few players from the team’s past:

We will begin posting at-home workout videos presented by Nike featuring Kings game night host Katerina Kountouris. And we know parents are eager to give their Jr. Kings something to do, which is why Kings Legend and color analyst Doug Christie, Kings Legend and player development assistant coach Bobby Jackson and Stockton Kings head coach Ty Ellis will be leading at-home basketball drills for kids. Parents deserve to have fun too, so we are working with the 916 Crew to put together at-home dance lessons anyone can join. We hope fans participate and enjoy these opportunities to up their game through free videos available on Kings social channels.

For a full breakdown of how the Kings are helping Sacramento stay “In This Together,” you can check out their full release here. In addition, you can stay informed about the coronavirus through cares.nba.com/coronavirus, a site that is updated daily.