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The Kings are going even further with “Rally the Vote”

The coalition now includes 20 professional sports teams.

Phoenix Suns v Sacramento Kings Photo by Rocky Widner/NBAE via Getty Images

Two years ago, the Sacramento Kings launched “Rally the Vote” as a way to encourage fans to register to vote. The initiative involved nine professional sports teams across the country.

Now, the Kings are taking this cause one step further. They have already made Election Day a company holiday and will be setting up the Golden 1 Center as a polling place and vote center leading up to Nov. 3. The organization is also expanding “Rally the Vote” to include 20 professional sports teams across six leagues.

As team governor Vivek Ranadivé said in the press release, voting is the easiest way for people to participate as citizens, and the purpose of “Rally the Vote” is to encourage civic engagement in a nonpartisan fashion.

“There’s no better way to be heard than by voting and it’s important we all do our part to lower barriers to the ballot box,” said Sacramento Kings Owner and Chairman Vivek Ranadivé. “The idea of ‘one person, one vote’ is part of the reason I fell in love with this country as a teenager. Whether you agree or disagree with your elected officials, voting gives us an opportunity to make our voices heard. At the Kings, we believe that sports teams have a unique responsibility to use our platforms for positive change, and we’re excited to Rally the Vote alongside these incredible teams.”

The Kings will also be partnering with When We All Vote, who will be creating customized voter registration portals, and RISE, which will offer voter registration workshops.

The franchise has been justifiably pilloried for the moves it has made in the basketball sphere of late, and the dismal showing the Kings put on in Orlando. However, Ranadivé’s commitment to being a force for good in the city of Sacramento has been far more successful, considering the organization’s charitable contributions during the pandemic, its work to promote social justice, and these latest efforts to improve voter turnout. Credit to the Kings for continuing to use their platform to create meaningful change.